2020-2021 Undergraduate Catalog
Business Administration
Programs
-
Business Administration, B.S.
major
Entrepreneurship Emphasis -
Business Administration, B.S.
major
Finance Emphasis -
Business Administration, B.S.
major
Human Resources Management Emphasis -
Business Administration, B.S.
major
Marketing Emphasis -
Business Administration, B.S.
major
Indigenous Business -
Business Administration. B.S.
major
Indigenous Nations and Marketing Emphasis -
Business Adminstration, B.S.
major
Management Emphasis - Computer Information Systems, B.S. major
- Marketing Communication, B.S. major
- Business Administration minor
- Management Information Systems minor
Media, Integrated
Programs
- Marketing Communication, B.S. major
- Mass Communication, B.S. major
- Mass Communication minor
Marketing Communication, B.S. major
Required Credits: 60
Required GPA: 2.25
I REQUIRED COURSES
Compete the following courses:
- BUAD 2280 Computer Business Applications (3 credits)
- BUAD 3351 Management (3 credits)
- BUAD 3361 Marketing (3 credits)
- BUAD 3467 Advertising Management (3 credits)
- BUAD 3500 Marketing Analytics (3 credits)
- BUAD 3567 Consumer Behavior (3 credits)
- BUAD 3568 Personal Selling (3 credits)
- BUAD 3569 E-Marketing (3 credits)
- BUAD 4467 Marketing Research (3 credits)
- BUAD 4468 Marketing Management (3 credits)
- MASC 2243 Video Editing (3 credits)
- MASC 2780 Culmination (3 credits)
- MASC 2850 Media Writing I (3 credits)
- MASC 3260 Public Relations (3 credits)
- MASC 3270 Media and Social Change (3 credits)
- MASC 3500 Media Design (3 credits)
- MASC 3600 Social Media Marketing (3 credits)
- MASC 4220 Multimedia Marketing (3 credits)
- MASC 4840 Portfolio (3 credits)
Select 1 of the following courses, 3 credits:
- MASC 4970 Internship (1-12 credits)
- BUAD 4970 Internship (1-12 credits)
SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION, B.S. MAJOR
The following is a list of required Marketing Communication, B.S. major courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.
Freshman
- Liberal Education Requirements
Sophomore
- BUAD 2280 Computer Business Applications (3 credits)
- BUAD 3351 Management (3 credits)
- BUAD 3361 Marketing (3 credits)
- MASC 2243 Video Editing (3 credits)
- MASC 2780 Culmination (3 credits)
- MASC 2850 Media Writing I (3 credits)
- Liberal Education Requirements
Junior
- BUAD 3467 Advertising Management (3 credits)
- BUAD 3500 Marketing Analytics (3 credits)
- BUAD 3567 Consumer Behavior (3 credits)
- BUAD 3569 E-Marketing (3 credits)
- BUAD 4467 Marketing Research (3 credits)
- MASC 3260 Public Relations (3 credits)
- MASC 3270 Media and Social Change (3 credits)
- MASC 3500 Media Design (3 credits)
- MASC 3600 Social Media Marketing (3 credits)
- MASC 4970 Internship (1-12 credits) (taken for 3 credits)
or BUAD 4970 Internship (1-12 credits) (taken for 3 credits) - Liberal Education Requirements
Senior
- BUAD 3568 Personal Selling (3 credits)
- BUAD 4468 Marketing Management (3 credits)
- MASC 4220 Multimedia Marketing (3 credits)
- MASC 4840 Portfolio (3 credits)
- MASC 4970 Internship (1-12 credits) (taken for 3 credits)
or BUAD 4970 Internship (1-12 credits) (taken for 3 credits) - Liberal Education Requirements