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Updated 2024-2025 Undergraduate Catalog | 20255

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PHED 3600 Sport Marketing (3 credits)

Study of fundamental marketing principles utilized in sport. Topics include definitions, marketing planning process, goals and objectives of marketing, marketing mix, target markets, consumer behavior, sponsorship, endorsement, merchandising, fundraising, and mass communication. Prerequisite(s): BUAD 2280 or consent of instructor.
Common Course Outline