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Updated 2024-2025 Undergraduate Catalog | 20255

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Business Administration Courses

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BUAD 4468 Marketing Management (3 credits)

An integrative seminar focusing on the problems faced by marketing executive in administration of marketing operations including advertising, personal selling, channels, marketing research, and product development. Emphasizes the decisions that evolve around organizational issues and the implementation of strategic decisions. Prerequisites: BUAD 3361 and BUAD 4467.
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