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2022-2023 Undergraduate Catalog

PDF of Business Administration Courses

Business Administration Courses

All Business Administration Courses

BUAD 1100 Introduction to Business (3 credits)
BUAD 2220 Legal Environment (3 credits)
BUAD 2231 Business Statistics I (3 credits)
BUAD 2280 Computer Business Applications (3 credits)
BUAD 2925 People of the Environment: Business Perspective (3 credits)
BUAD 3223 Operations Management (3 credits)
BUAD 3232 Business Statistics II (3 credits)
BUAD 3281 Decision Support Systems (3 credits)
BUAD 3283 E-Commerce Web Development (3 credits)
BUAD 3351 Management (3 credits)
BUAD 3361 Marketing (3 credits)
BUAD 3381 Management Information Systems (3 credits)
BUAD 3382 Business Application Development (3 credits)
BUAD 3383 Data Communications (3 credits)
BUAD 3384 Systems Analysis and Design (3 credits)
BUAD 3420 Labor and Employment Relations (3 credits)
BUAD 3450 Indigenous Business (3 credits)
BUAD 3467 Advertising Management (3 credits)
BUAD 3500 Marketing Analytics (3 credits)
BUAD 3520 Business Ethics (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
BUAD 3568 Personal Selling (3 credits)
BUAD 3569 E-Marketing (3 credits)
BUAD 3677 Real Estate (3 credits)
BUAD 3678 Risk Management and Insurance (3 credits)
BUAD 3751 International Marketing (3 credits)
BUAD 3771 Financial Management (3 credits)
BUAD 3772 Advanced Financial Management (3 credits)
BUAD 3872 Investments (3 credits)
BUAD 4354 Organizational Behavior (3 credits)
BUAD 4385 Data Modeling and Design (3 credits)
BUAD 4386 Applied Software Development Project (3 credits)
BUAD 4387 Strategic Information Management (3 credits)
BUAD 4456 Human Resources Management (3 credits)
BUAD 4458 Entrepreneurship (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)
BUAD 4469 Small Business Case Analysis (3 credits)
BUAD 4500 Compensation and Benefits (3 credits)
BUAD 4507 Talent Acquisition (3 credits)
BUAD 4508 Training, Development, and Evaluation (3 credits)
BUAD 4509 Diversity and Inclusion (3 credits)
BUAD 4550 Indigenous Entrepreneurship (3 credits)
BUAD 4559 Strategic Management (3 credits)
BUAD 4600 Senior Seminar: Business Administration (1 credits)
BUAD 4750 International Management (3 credits)
BUAD 4779 Corporate Financial Policies (3 credits)
BUAD 4800 Strategic Human Resource Management (3 credits)
BUAD 4910 Directed Independent Study (3 credits)
BUAD 4917 DIS Tchg Assoc | (1-2 credits)
BUAD 4970 Internship (1-12 credits)

BUAD 3500 Marketing Analytics (3 credits)

In this digital age, there is an unprecedented volume, velocity, and variety of marketing data available to firms. User characteristics and behaviors are tracked in detail for websites, social media pages, and ad campaigns, and information-rich user-generated content is contributed at breakneck speed throughout the web. The marketing world is a-buzz with excitement about using this "big data" to increase profits - yet, many marketers find real, measurable value-gain to be elusive. It is all too easy to suffer "analysis paralysis" in the face of a sea of metrics; to make misinformed recommendations based on flawed data or analytics; or in invest in an analytics tool that makes strong promises but doesn't deliver actionable insights. Prerequisite(s): BUAD 3361
Common Course Outline