2021-2022 Undergraduate Catalog

Marketing Communication, B.S. major

Required Credits: 60
Required GPA: 2.25

I REQUIRED COURSES

Compete the following courses:

• BUAD 2280 Computer Business Applications (3 credits)
• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• BUAD 3467 Advertising Management (3 credits)
• BUAD 3500 Marketing Analytics (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3568 Personal Selling (3 credits)
• BUAD 3569 E-Marketing (3 credits)
• BUAD 4467 Marketing Research (3 credits)
• BUAD 4468 Marketing Management (3 credits)
• MASC 2243 Video Editing (3 credits)
• MASC 2780 Culmination (3 credits)
• MASC 2850 Media Writing I (3 credits)
• MASC 3260 Public Relations (3 credits)
• MASC 3270 Media and Social Change (3 credits)
• MASC 3500 Media Design (3 credits)
• MASC 3600 Social Media Marketing (3 credits)
• MASC 4220 Multimedia Marketing (3 credits)
• MASC 4840 Portfolio (3 credits)

Select 1 of the following courses, 3 credits:

• MASC 4970 Internship (1-12 credits)
• BUAD 4970 Internship (1-12 credits)

SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION, B.S. MAJOR

The following is a list of required Marketing Communication, B.S. major courses by year.  This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

• Liberal Education Requirements
  

Sophomore

• BUAD 2280 Computer Business Applications (3 credits)
• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• MASC 2243 Video Editing (3 credits)
• MASC 2780 Culmination (3 credits)
• MASC 2850 Media Writing I (3 credits)
• Liberal Education Requirements

Junior

• BUAD 3467 Advertising Management (3 credits)
• BUAD 3500 Marketing Analytics (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3569 E-Marketing (3 credits)
• BUAD 4467 Marketing Research (3 credits)
• MASC 3260 Public Relations (3 credits)
• MASC 3270 Media and Social Change (3 credits)
• MASC 3500 Media Design (3 credits)
• MASC 3600 Social Media Marketing (3 credits)
• MASC 4970 Internship (1-12 credits) (taken for 3 credits)
   or BUAD 4970 Internship (1-12 credits) (taken for 3 credits)
• Liberal Education Requirements

Senior

• BUAD 3568 Personal Selling (3 credits)
• BUAD 4468 Marketing Management (3 credits)
• MASC 4220 Multimedia Marketing (3 credits)
• MASC 4840 Portfolio (3 credits)
• MASC 4970 Internship (1-12 credits) (taken for 3 credits)
  or BUAD 4970 Internship (1-12 credits) (taken for 3 credits)
• Liberal Education Requirements