2015-2016 Undergraduate Catalog

Marketing Communication, B.S. major

Required Credits: 51
Required GPA: 2.25

I REQUIRED COURSES

COMPLETE THE FOLLOWING COURSES:

• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• BUAD 3467 Advertising Management (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3568 Personal Selling (3 credits)
• BUAD 3569 E-Marketing (3 credits)
• BUAD 4467 Marketing Research (3 credits)
• BUAD 4468 Marketing Management (3 credits)
• MASC 1840 Introduction to Media Writing (3 credits)
• MASC 2600 Principles of Advertising (3 credits)
• MASC 2690 Principles of Public Relations (3 credits)
• MASC 4892 Senior Thesis/Project (3 credits)

SELECT 1 OF THE FOLLOWING COURSES:

• MASC 3500 Media Design (3 credits)
• MASC 3470 Multimedia Marketing Communication (3 credits)

SELECT 1 OF THE FOLLOWING COURSES:

• MASC 3270 Media Theory and Criticism (3 credits)
• MASC 4110 Media Research Methods (3 credits)

SELECT 1 OF THE FOLLOWING COURSES, 3-6 credits:

• MASC 3970 Internship (3 credits)
• MASC 4970 Internship (3 credits)
• BUAD 4970 Internship (1-12 credits)

II REQUIRED ELECTIVES

COMPLETE MASC ELECTIVES AT THE 2000
LEVEL OR ABOVE (6 CREDITS)

Suggested semester schedule for Marketing Communication B.S. major

The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

• MASC 1840 Introduction to Media Writing (3 credits)
• Liberal Education requirements

Sophomore

• MASC 2600 Principles of Advertising (3 credits)
• MASC 2690 Principles of Public Relations (3 credits)
• MASC 3500 Media Design (3 credits)
  or MASC 3470 Multimedia Marketing Communication (3 credits)
• Liberal Education requirements

Junior

• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• BUAD 3467 Advertising Management (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3568 Personal Selling (3 credits)
• BUAD 3569 E-Marketing (3 credits)
• MASC 3500 Media Design (3 credits)
  or MASC 3470 Multimedia Marketing Communication (3 credits)
• Liberal Education requirements

Senior

• BUAD 4467 Marketing Research (3 credits)
• BUAD 4468 Marketing Management (3 credits)
• MASC 4110 Media Research Methods (3 credits)
• MASC 4892 Senior Thesis/Project (3 credits)
• MASC 3970 Internship (3 credits)
  or MASC 4970 Internship (3 credits)
  or BUAD 4970 Internship (1-12 credits)
• MASC Electives numbered 2000 or above
• Liberal Education requirements