When Bemidji State women’s hockey forward Sadie Lundquist changed majors from elementary ed to sports management and business marketing, she could not have imagined a better fit than the Minnesota Wild.

Outside of her work for the NHL team, Lundquist has followed in the skates of her older brother Sever to become a serious competitor on the Red Bull Crashed Ice tour. She compares the sport known as ice cross downhill to “skating on a rollercoaster.”

The 2013 graduate from Cloquet is part of the Wild’s 11-person fan relations team. She manages 700 season ticket accounts, ranging from families to companies who invest thousands of dollars to entertain clients.

“We like to joke about ‘other duties as assigned’ because we wear a lot of different hats,” Lundquist said. “I work in sales and service, but we do a lot of marketing and PR. We really dip our toes in everything depending on what account we’re working with.”

After first interviewing with the NBA’s Minnesota Timberwolves at a career fair, she discovered an opening with the Wild on a professional sports jobs website.

Lundquist quickly moved from her single-season starting role onto the permanent sales staff. She’s worked in fan relations for the past year.

“It’s perfect, it really is,” Lundquist said. “I get paid to talk a lot of hockey.”

The Crashed Ice tour remains a lark, but Wild management encourage her participation, and she clearly loves it. As a top-five U.S. women’s competitor, Lundquist traveled to Quebec City and Munich this past winter, and she has her eye on more international competition during the 2016-17 season.

So far, neither she nor her brother has any big-name sponsors. They proudly wear the logo of a restaurant her grandparents Gordon and Marilyn Lundquist opened in Cloquet 56 years ago — Gordy’s Hi-Hat.