About Ruiyang Xu

Hello, my name is Ruiyang Xu, and I am an undergraduate student at Bemidji State University (BSU), where I am pursuing a degree in Technology, Art, and Design. My focus is on exhibit & experience design, with a particular interest in exhibit design, branding, and creating engaging environments. Over the course of my academic journey, I have developed a passion for working on projects that merge art, technology, and user interaction, aiming to design spaces and experiences that are both functional and innovative.

Presentation Description

In my presentation, I will showcase three key projects that highlight my design work and creative process. I will begin with a detailed look at my Tesla Experience Center, a futuristic exhibit I curated to showcase Tesla’s products and technology. Then, I will present the M Stand pop-up coffee store, an immersive space designed to provide a unique and relaxing experience for both people and their pets. Finally, I will share my experience designing a logo for a cat café, a logo for the International Program Center, and a promotional page for McDonald’s, each project showcasing my skills in branding and graphic design. I am excited to share these projects with you and discuss how they represent my skills and vision for the future of experience design.

Social and Portfolio Links

LinkedIn: Ruiyang Xu

Portfolio: Ruiyang Xu